Past experience includes
B2B Marketing Consultancy
AB Insights brings VP-level marketing leadership to early-stage B2B companies, helping small teams build the strategy and programs that drive predictable pipeline, without the overhead of a full-time hire.
Past experience includes
Who We Help
Some come to AB Insights for early momentum and focus. Others are already growing and need a more mature, measurable marketing engine, without the overhead of a full in-house team.
Built for teams that want to:
What We Do
Not just a strategy deck. Real strategy, programs, and accountability that move the needle.
Senior marketing leadership combined with hands-on execution, tailored to your team, your tech stack, and your goals. The result: small marketing teams that perform like much larger ones.
Senior marketing leadership without the full-time overhead. Strategic direction, prioritization, and executive partnership grounded in 15+ years of revenue-driven GTM experience.
Own the marketing plan, budget, and targets. Build realistic forecasts tied to pipeline and revenue, and implement reporting that shows what's driving ROI and where to invest next.
Full-funnel programs built to drive qualified pipeline. Clear ICP, channel strategy, ABM, lifecycle marketing, and ongoing optimization, tied to revenue, not just activity.
How We Work
A fast, collaborative process that brings focus, structure, and real execution to your team, without adding unnecessary complexity.
It starts with understanding your goals, current funnel performance, team capacity, and GTM motion. Amanda leads discovery on strategy. Dani audits your marketing tech stack and identifies automation opportunities.
Clear priorities and a roadmap tied to pipeline outcomes and execution reality. You know exactly what gets built, in what order, and why.
Demand gen programs launch and optimize while AI workflows take over the repeatable work, so your team's time goes to higher-value activity. Most clients see meaningful automations running within the first few weeks.
At the end of the engagement, you choose: your team runs the systems (Build the Engine), or AB Insights keeps operating them (Fractional VP). Either way, nothing is a black box.
Ways to Work With Us
Clarity before scale.
For founders and leadership teams who need a senior perspective.
An end-to-end assessment of your GTM strategy, pipeline performance, positioning, team structure, budget allocation, and marketing systems. Plus where agentic AI can unlock leverage across prospecting, personalization, content, and operations.
You receive a clear, prioritized growth plan tied to revenue outcomes, not just channel tactics.
From strategy to scalable execution.
GTM strategy design and the infrastructure to support it, including marketing operations, measurement frameworks, sales alignment processes, and high-impact agentic AI systems.
This is not automation for automation's sake. It is intelligent infrastructure that expands your team's capacity without expanding headcount.
Built, trained, and handed off. You own it.
Executive-level growth ownership.
Ongoing partnership for companies that need senior marketing leadership without the full-time hire. This includes:
A strategic operator who has built and scaled revenue engines before, plus modern AI capability embedded into your marketing foundation.
Results
Everything is grounded in marketing that's measurable, tied to revenue, and designed to scale.
of pipeline sourced by marketing at Unmind
B2B revenue growth at Ginger
of new business attributed to consultant marketing at Headspace
marketing ROI at Headspace
With AI implementation, small teams consistently execute programs that would previously have required 2–3 additional hires.
The Team
Fractional VP of Marketing
Amanda is a VP-level growth leader with 15+ years of experience building revenue-aligned marketing engines for B2B companies. She's led demand generation, ABM, and full-funnel programs at Unmind, Headspace, LinkedIn, and Ginger, helping teams build predictable pipeline and scale efficiently from seed through Series B.
She brings the strategic clarity and senior presence of a full-time VP, on a fractional basis.
Marketing Operations & Strategy
Dani has 12+ years in B2B demand generation and marketing operations. She specializes in auditing marketing tech stacks, identifying where AI genuinely moves the needle, and building the workflows that make it happen, sized for each team's actual budget and capacity.
She works with clients to build and train on these systems, or manages them on an ongoing basis.
Let's talk
AB Insights works best when there's a clear growth challenge to solve. Tell us where you are and where you're trying to go. We'll tell you what we'd build.
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